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Elements Of A Stellar Business Website Design

15th Aug 2018

Building a website for your business is a foundational step towards making a name for your organization online.  You have to work to create a widespread knowledge of your products and services to find any level of success online or offline.  

Your business website is the home base for all of your digital doings, and home base should be solid.  Check out a brief overview of some of the most important elements you should make sure to include when building your business website.  

Communication should always be priority

When web users arrive at your business website’s domain, there should be zero question as to how they might get ahold of someone in the organization.  Communication should be simple and easy to engage within your design.

Building a “Contact Us” page is an obvious step towards encouraging visitors to communication, but there are other ways to reach users through your design.  This legal website shows communication efforts in abundance.  There are five different ways to make contact with the firm on this one page.  

Navigation is also super important

Visitors need a way to move around the content you provide them.  Work a stationary navigation bar into your design, so web users can always find their way back to your homepage.  Your website simply is not complete without a way to explore.

Though a stationary navigation bar (or floating navigation) is traditional, you don’t have to add movement in exactly that way.  Feel free to get creative, but keep it easy to follow. Web users won’t take the time to “figure out” how to navigate your site.

Mobile users need consideration too

Mobile users are far more prevalent on the internet than you may think.  As of just a few years ago, mobile access to the internet surpassed those who access through a PC or Laptop.  

Since more people are using their mobile devices to access the internet, you should always design for mobile optimization.  Adding media queries to your design coding will give you a good head start, but it’s a better idea to do some more in-depth research on the subject.  

Incorporate social media sharing

Social media is the cafeteria of the high school that is the internet, and you want people talking about your business.  Make your website fully shareable for passing users by adding social media sharing icons to the design, and spread your digital wings to the social media circuits.  

Learn to create more effective content with SEO

If you’re not familiar with the term search engine optimization, then you need to get to studying right away.  SEO will teach you how to create content that gets views.  

When you know how to maximize your search engine optimization, your digital content will rank higher in the SERPs (search engine results pages).  When you rank higher in the SERPs, more people get the chance to explore what your business has to offer them.

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